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The Indian menswear market is currently facing an interesting gap. On one side are low-cost linen products that compromise heavily on fabric quality and comfort. On the other side are luxury brands pricing linen shirts Read more
Dressing professionally during Indian summers is more difficult than most people admit. Office wear needs to maintain structure and presentation, but Indian weather demands comfort, breathability, and lightweight fabrics. This creates a challenge for professionals Read more
Linen shirts are no longer viewed as niche summer clothing in India. Over the last few years, linen has evolved into one of the strongest categories in premium menswear, driven by changing consumer behavior, climate Read more